Drop 10-15kg of stubborn fat in the next 12 weeks. Transform your physique, discipline and confidence using the ARC Principles 3 Step Method -

without giving up your weekends.

Stop starting over and finally take control of your fitness. No longer will you need to worry about how your t-shirts fit around your stomach. Match your career success with your confidence in your physique - on and off the beach!

Hi!

My name is Alex Reed - in 2020 I lost 30kg of body fat and spent the following years building my physique and discipline to get to where I am now. Fit, confident and in control of my life.

More importantly, I have now helped over 500 people do the same! Achieving results they once thought were not possible given their busy lives. All without chicken and broccoli diets and saying no to weekend plans.

You know what makes it even crazier… 95% of my clients train for a maximum of 2-3 hours per week. Yes you heard me correctly, per week.

How? Actually, it’s very simple.

I call it ARC Principles. A 3 Step Method accounting for every detail of ‘normal life’ - leaving no room for failure. A principle based system developed over years of coaching.

The reason people struggle with consistency and keep starting over every Monday, staying stuck, frustrated and lacking confidence in their physique? It’s not because of a lack of discipline. It’s an outdated system.

Believe it or not you don’t have to:

Train for hours a day

Give up your weekends & family time

Live on extreme FAD diets

Sacrifice your whole life for the gym

Have the day to day routine

What worked when you were 18 is not going to work now. Life happens, work, family and other commitments are real and unavoidable. So when the challenges present themselves? You give in, discard the rest of the week and start over, and over, and over again. My system of principles and accountability eliminates this cycle you’re stuck in. We base your transformation around principles rather than strict rules, I work with you 1-1 on a daily basis to navigate any real life situations, meaning not only does fat loss and transformation become inevitable, but importantly, life lasting.

Anis' body transformation after 21 weeks, reducing body fat from 22% down to 7% (76kg->61kg) using the ARC Principles 3-Step Method

Pedro’s body transformation after 40 weeks, reducing his weight from 112 kg to 71 kg using the ARC Principles 3 Step Method

Ben's transformation over 28 weeks, decreasing from 91 kg to 66 kg using the ARC Principles 3-Step Method.

ARC Principles - 3 Step Method

how it works:

Phase 01:

Foundations

A lot of people skip this part, only to regret it later. This phase is the first 2 weeks where we focus almost entirely on routine. This is what sets you up to drop 20-30lbs of fat in 12 weeks and 2x your strength!

Ever heard of the phrase ‘don’t run before you can walk’... well the same is true with your fitness. Before you jump in the deep end with low food and high cardio, set up the right routines in your life, meaning no matter the workload, you have the routine in place to stay consistent.

It is tempting but fatal to skip this step. Most coaches will throw you into the deep end as they’re worried they need a quick win and lack confidence in their approach… Not me, my system is proven and will melt body fat and build muscle like nothing you have tried before.

Phase 02:

Fat Loss

Now we push to sub 10% body fat. During this time we strategically change inputs like food and cardio to keep you on track with your transformation roadmap. You don’t just get a plan but an education on how you can manage social occasions, family meals or trips away. All whilst still moving toward your goal.

We shift our focus to numbers. Emotions can play tricks on us, data won’t. We track the data on a daily basis to ensure you are progressing in line with the progress roadmap.

By the end of phase 2 you will be in the best shape of your life, walking with confidence and finally in a body which is in line with who you want to be.

Phase 03:

Reverse

Our system is designed to build your food up to 2500-3000 calories/day , half the amount of cardio and still keep you in the shape of your life.

Another phase most people don’t do, hence why on average dieters gain 92% of the weight back… Not on my team!

Eating low food and doing cardio can get tough. Over a long period of time it is not sustainable. Increase it too quickly and watch the fat pile back on, you must do it strategically.

These results you see do not happen by accident. This is the system behind it. Life lasting transformation.

MOG'S FULL BODY TRANSFORMATION

juri'S FULL BODY TRANSFORMATION

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